Website Repair.
The Complete Guide.
Your website is not broken by accident. Every symptom — slow load times, missing from Google, no calls, traffic drops — has a specific technical cause. This guide explains what those causes are, how to diagnose them, and how patent-compliant infrastructure repair fixes them permanently.
What Is Website Repair?
Website repair is the process of diagnosing and correcting the technical, structural, and semantic failures that prevent a website from performing in Google search and converting visitors into customers. It is not the same as a website redesign — repair addresses the underlying infrastructure, not the visual appearance.
A website can look professional and still be fundamentally broken from Google's perspective. The most common scenario: a business owner pays a designer for a beautiful website, gets no traffic, and assumes the problem is that they need more content or more social media posts. The actual problem is almost always structural — the site fails Core Web Vitals, has no schema markup, has broken internal links, or was never properly indexed.
Patent-compliant website repair goes further than standard SEO fixes. It engineers the site against the structural requirements of Google's core patents: the hub-and-spoke link architecture of US6285999B1, the semantic proximity scoring of US7716216, and the E-E-A-T information gain requirements of US9165040B1.
"Most websites are not broken — they were never built correctly in the first place. Website repair is not about fixing what broke. It is about engineering what was never there."
8 Symptoms Your Website Is Failing
Every symptom has a specific cause. Identifying the cause is the first step. Treating the symptom without fixing the cause is why most SEO work fails.
The 5-Pillar Repair Protocol
Every website repair engagement is engineered against all five pillars simultaneously. Fixing one without the others is like repairing three legs of a four-legged table.
Core Web Vitals Repair
LCP under 2.5 seconds. INP under 200ms. CLS under 0.1. These are Google's official page experience thresholds. Every page is engineered to pass all three — not just the homepage.
Structured Data Implementation
Every page gets a complete JSON-LD @graph: Organization, Person (author), WebPage, Service, FAQPage, BreadcrumbList, and ImageObject nodes. This makes the site readable by Google's Knowledge Graph and LLM citation engines.
Internal Link Architecture
The hub-and-spoke model (US6285999B1) ensures every page has a clear path to the homepage and every service page. No dead ends. No authority leaks. Every internal link is placed where a real user would click it.
E-E-A-T Signal Engineering
Experience, Expertise, Authoritativeness, Trustworthiness — the four signals Google's Quality Raters use to evaluate pages. Author schema, verified credentials, original data, and authoritative citations are implemented on every page.
Semantic Entity Optimisation
Primary entities and secondary modifiers are co-located in the same HTML containers to maximise semantic proximity scoring. The site is tethered to the Knowledge Graph via sameAs attributes on verified owned properties.
Why Websites Stop Working
The three most common root causes of website failure are platform dependency, technical debt, and authority starvation. Most websites suffer from all three simultaneously.
Platform dependency occurs when a website is built on a platform (Wix, Squarespace, certain WordPress configurations) that structurally prevents compliance with Google's technical requirements. The platform's architecture creates a ceiling on performance that cannot be overcome with content or links alone.
Technical debt accumulates when a website is maintained without a compliance framework. Plugins conflict. Schema breaks. Internal links rot. Each update introduces new errors that compound over time until the site is structurally unsound.
Authority starvation is the absence of the external signals Google uses to determine whether a site deserves to rank. No links from authoritative sources. No entity recognition in the Knowledge Graph. No E-E-A-T signals. The site exists but Google has no reason to surface it.
Algorithm Updates & Penalties
Google runs hundreds of algorithm updates per year. Most are minor. Some are catastrophic for non-compliant sites. The March 2024 Core Update, the Helpful Content Update, and the E-E-A-T quality rater guidelines have collectively removed millions of pages from search results that failed to demonstrate genuine expertise and trustworthiness.
A website that was ranking in 2022 may have been compliant with 2022 standards. Those standards have changed. Website repair brings the site into compliance with current requirements — and engineers it to remain compliant through future updates.
How Website Repair Works
Every repair engagement follows the same four-phase protocol. No guesswork. No generic fixes. Each phase builds on the last.
Compliance Audit
Full 5-pillar audit of the existing site. Core Web Vitals score, schema coverage, internal link map, E-E-A-T signals, and patent compliance score (1–100). This is the diagnostic — it identifies every issue before a single line of code is changed.
Architecture Repair
Internal link structure rebuilt to hub-and-spoke model. Dead-end pages eliminated. Authority flow restored. Every page is within 3 clicks of the homepage. No page is an island.
Technical Optimisation
Core Web Vitals brought into compliance. Schema markup implemented on every page. Mobile performance verified. SSL and security hardened. Image EXIF metadata injected.
Authority Engineering
E-E-A-T signals implemented: author schema, credentials, original data, verified citations. Knowledge Graph tethering via sameAs on owned properties. Entity recognition established.
Common Questions About Website Repair
Why is my website not showing up on Google?
The most common reasons are: the site was never properly indexed, it has technical errors preventing crawling, it has no domain authority, or it was penalised by a Google algorithm update. A compliance audit identifies the exact cause within 24 hours.
Why did my website traffic suddenly drop?
A sudden traffic drop is almost always a Google algorithm update, a technical issue (broken pages, slow load times, mobile errors), or a manual penalty. The March 2024 Core Update removed millions of pages that failed E-E-A-T standards.
How long does website repair take?
Technical repairs (speed, schema, internal links) are typically completed within 2–4 weeks. Ranking recovery after a Google penalty takes 3–6 months as Google re-crawls and re-evaluates the repaired site.
What is Core Web Vitals and why does it matter?
Core Web Vitals are Google's official page experience metrics: LCP (load speed), INP (responsiveness), and CLS (visual stability). Google uses these as ranking signals. Failing them puts you at a structural disadvantage regardless of content quality.
Can a website be repaired or does it need to be rebuilt?
Most websites can be repaired. The decision depends on whether the underlying architecture can support compliance. If the platform structurally prevents it, rebuilding is more cost-effective. A compliance audit determines this in Phase 1.
What is a website compliance audit?
A structured analysis of a website against the technical, semantic, and authority standards required to rank in Google. It covers Core Web Vitals, structured data, internal link architecture, E-E-A-T signals, and a patent compliance score from 1–100.
Website Repair by Trade
Every trade has specific website problems. Select your industry for a detailed breakdown of the exact issues your competitors have — and how to fix them.
Beyond Repair
fully-owned website build
When repair is not enough — build a new website from the ground up, engineered for patent compliance from day one.
Entity Moat Architecture
Surround your main website with a mesh of 5 supporting sites that create an impenetrable digital territory.
Free Compliance Audit
Get your website's 5-pillar patent compliance score — free. Identify every issue before committing to repair.
Find Out What's Wrong With Your Website
The free compliance audit identifies every issue across all 5 pillars and gives you a patent compliance score from 1–100. No obligation. No sales pitch. Just the truth about your website.